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Unwanted email is no joke.

At the very least, unsolicited email wastes everyone’s time. Much worse however, are the online dangers that this unwanted email (also known as unsolicited email or spam) brings.

I’m talking about the problems of spyware and adware; of computer viruses; and of so-called phishing attacks that enable identity theft and threaten your financial security.

There’s no doubt that reducing unwanted email helps just about everyone, whether site owner or site visitor. This article aims to help both.

So, here’s how webmasters, site owners and web visitors can reduce unwanted email, today:

Tip 1. Use A Challenge Response System

What is a challenge response email system?

Well, according to Domains-dns.com, “it is an anti-spam system which is designed to shift the filtering workload from the recipient to the spammer (or the legitimate sender).

“The fundamental idea is that spammers will not take the time to confirm that they want to send you email, but a legitimate sender will.”

Basically, a challenge response system aims to prevent unwanted email getting through to your inbox, by getting the sender of the email to confirm that they sent the email. (Spammers would simply not have the time to confirm millions of messages a day.)

Email Publisher Comment on Tip 1:

Challenge response email systems are time-consuming to say the least, for those email publishers that send legitimate emails to hundreds or thousands of double-opt-in subscribers. So some email publishers will not confirm details and you will not receive the email subscription you requested.

To find out more, do a search for “email challenge response systems”.

Tip 2. Use Disposable Email Addresses

What are disposable email addresses?

Well, without stating the obvious, they’re email addresses you can dispose of. They’re easy to set up, use once, and forget. So if someone sends unwanted email to this email address you’ll most likely never know about it.

These email addresses are mostly used to register at sites that people don’t really want to register at.

Site Owner Comment on Tip 2:

These email addresses are not liked by site owners who obviously want to maintain contact with people by sending further emails in the future. (Responsible email marketing is one method that site owners use to keep their site free, after all.) Quite often, therefore, these email addresses are banned from being used to register for a site.

To find out more, do a search for “disposable email”.

Tip 3. Hide Your Email Address

This tip is aimed at anyone who leaves their email address on a website or online forum.

Basically, so-called spambot programs scour the web looking for email addresses to add to databases. These databases get sold to spammers who then send you unwanted email.

So either replace all email links on your site with “contact forms” or encrypt your email address somehow. And be careful when leaving your email on a forum (some forums automatically encrypt your email or just do not publish it).

There are several ways you can ‘hide’ your email address but the basic idea is to try not to leave a ‘live’ email address on a site or forum. (Technically speaking, I’m talking about not using mailto: for your email addresses.)

You can do this by:

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o Encrypting your email address with ASCII-code;
o Encrypting your email address using JavaScript;
o Using an anti-spam feedback form, only;
o Putting your email address in an image.

As simple as that, really.

Site Owner Comment on Tip 3:

Removing live mailto: links from your website may take some time, but the amount of time site owners will eventually save make this a worthwhile activity. Not all of the methods discussed above are 100% spam-proof, however.

Here is an example of a contact form that uses several of the above techniques: - http://www.textmefree.com/contact_us.html

To find out more, do a search for “mailto encrypter” or “anti-spam feedback form” or visit the following pages at Willmaster.com:
- http://willmaster.com/master/spambotbuster/
- http://willmaster.com/master/feedback/

Site Owner Comment (#2) on Tip 3:

Try and make sure that your email is set up to reject anything_goes_here@yoursitename.com (this is easy to configure on a good web host). This will mean that spammers can’t guess what your email address is and spam you even if you don’t put this email address live on your site.

Site Visitor Comment on Tip 3:

You’re relying on either not using your real email address (see Tip 2, above), or on hoping that the owner of the site you’re using has anti spam measures in place to hide your email address on the site forum or guest book. Do take care.

Tip 4. Filter Your Email

If all else fails, and you’re receiving lots and lots of spam, you simply have to filter your email.

That means automatically deleting the junk via a set of rules (or filters). How you do this depends on what email software you use: Outlook, Outlook Express and Eudora have email filters (spam filters) that are easy to train.

You can also buy anti-spam email software to filter your email before it even reaches your email client (e.g. Outlook).

Web-based email sites like AOL, Hotmail, Gmail, Yahoo! etc. also allow you to filter your email.

General Comment on Tip 4:

Filters never stop all of the junk, alas. One thing to consider is setting up special email addresses that you can track and swap to another email address should it start to receive too much spam. This would be more a temporary email address than a disposable one.

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So, there you have it: four tips site owners as well as site visitors can use today to reduce unwanted email, or spam.

Unwanted email is, at the very least an unpleasant waste of time, and it really can be reduced if you follow the tips above. It is important that you try at least one of the spam-reduction tips shown.

Above all, site owners should remove their mailto: links from their website, and site visitors should simply take care when and where they use their email address online.

Read more about stopping spam etc., and find links that show you how, simply by visiting http://www.buildpromoteprofittips.com/stop-spam.shtml

And you can learn how to remove spyware and adware, right now, by visiting http://www.buildpromoteprofittips.com/remove-spyware.shtml

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For additional Spyware Remover information
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One huge advantage of email marketing is that it is free. But one major disadvantage is spam. Would spam be so popular if it were not so cheap? I do not think so.

There are some simple steps that you can take to help reduce the number of messages that get blocked by spam filters. Of course, this may result in more people actually getting your email messages, thus making your marketing efforts more profitable.

1. Word selection. The words you use in an email are analyzed by spam filters. There are many obvious spam trigger words that you should avoid while remembering to keep your messages as professional as possible.

2. Formatting. Just keep it simple. Avoid using different fonts, sizes, images, colors. Keep it clean and stick to normal size fonts while avoiding large fonts which will flag your message as spam.

3. Be consistent. If you send out a newsletter then make sure to use a template. This will help to brand your newsletter and also will enable your readers to pick out your newsletter and not report it as spam.

4. Use double opt in. When someone subscribes to your newsletter or list they will then be sent an email with a link that they must click on for confirmation. This actually can help you build a valid mailing list since some people may accidentally enter a wrong address.

5. Unsubscribe. You should always include a way for your readers to unsubscribe.

6. Contact information. Display your contact information in every email you send out so your potential customers can contact you and so that you conform to spam laws in the US.

7. Test. One of easiest ways to avoid spam filters is by testing. Send your newsletters to different email accounts and see if they end up in the junk folder. If they do, then you have some work to do.

8. If you are sending out a newsletter use marketing software or a service that allows you to send out both an HTML and text only version of your newsletter. There are many email clients that only accept text only messages.

9. Avoid using to many caps in the subject line and make sure you do not have to many blank lines in your message.

By using the above techniques you could keep your newsletters and messages out of the spam folders while building your mailing list and thus benefiting from the time spent actually getting your email messages to your recipients.

One way that providers are using to combat spam is through the use of volume filters. This may seem like an easy way to fight spam, but it could be a big problem for affiliate marketers.

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What is an average volume of email? This varies from provider to provider, but depending on the amount of email you send an hour then you may not know whether your email has ever arrived at its intended destination.

Once your provider sets a volume per sender, anything over that gets set aside. There are ways around these volume filters, but they are mostly illegal.

When a volume filter blocks your email, there is no way to know that it happened. Most of the time the email is not bounced back, and you think it went through - but there is just no way to know for sure.

What can you do?

- The obvious solution is to send fewer emails. If you have a big list then find out who really is opening your emails and remove the people who are not. Most marketers get 10 percent open rates, so that means 90 percent of your list may be ignoring your messages.

- Separate your list into smaller groups. You could have one list for prospects, one for buyers and one for multiple buyers.

- Make sure your list does not contain addresses from only one provider. It should contain different providers or you will increase your chances of your email getting blocked.

- Put your own free email addresses, such as Hotmail or Yahoo on your email list and then verify that your message got through or if they are filtered.

Just like search engine positioning, getting your messages to your recipients and having them opened is a game that can change monthly. Successful email marketers learn to adapt and be vigilant.

Be aware of the impact these filter are having on your efforts. Think of it as part of the normal process of online marketing.

Having a targeted email list can be much more valuable then a list of 10 million useless names.

In the end, less can be more and this will make your email marketing better and more profitable.

Copyright 2007 by Joe Rispoli

Joe Rispoli has been gathering free advertising resources online for over 10 years. They can be found at his website UcanTo.com. You can also subscribe to his Free Advertising Resources Ezine which includes Free Email Marketing Software with subscription.

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One of the most important things for a website which hopes to provide good quality support is to be readily contactable and the best way of doing this has been to provide a support email address. Unfortunately, such addresses are easily harvested by spam robots, who’s task is simply to trawl the internet looking for ‘naked’ or poorly concealed email addresses and adding them to the spammers lists.

Traditional tricks to combat this included replacing the ‘@’ with an ‘at’, hiding the email address amongst meaningless HTML like this so it would display on the page but be all but unreadable in the code, or replacing the periods with the word ‘dot’. The first and third tricks are also used by spammers to hide web addresses from filters in their e-mails, and the second trick is actually learned from spammers who want to hide words marked heavily by Bayesian filters. In the eternal battle between spammers and the good guys, these types of tactics are continually developed and then integrated into spammers robots and while they still offer some protection, it only makes it slightly harder for spammers to get your address, not impossible.

There are however alternatives, enabling you to offer good customer service without opening yourselves up to massive spamming.

1. Use Live Support - A live support module is appreciated by users because they can get an answer right on the spot. If you can afford the staff to man it then it is well worth it for this reason alone. The anti-spam implications are also clear, as the robot needs it’s own built in spammer to annoy the support staff, and while these do exist, they are practically unused because they simply don’t offer a good return.

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2. Use a lead in question before supplying an address. This is a simple tactic using good ASP or PHP programming which asks the user a simple question - such as who they want to contact or what they need help with and then follows up with either a mail form, a faq, a contact address or a combination of these things. When well programmed the spammer needs to make custom code in their robot to get past it - in other words it is more trouble than getting the email address manually.

3. Use an image - or better yet a series of images. Software that recognises images does exist and is used, but again it is nowhere near as prevalent as software that reads text and generally is more trouble than it is worth for a spammer.

4. Use a telephone number. One thing people like is actually knowing that a person is dealing with their enquiry. There is still no better way of doing this than offering telephone support. Toll free numbers are best, but even VoIP calling or a regular number will work as a means of contact.

Regardless of the method you use to offer your customer support, the most important thing to remember is that your customer wants a response and wants to know their problem is being worked on. It’s possible to design a very elaborate system to stop spammers getting through to you, but if you stop your customers getting through to you then you’ve rather defeated the purpose.

With an estimated 70-90 billion spam messages sent every day, the problem is not going away. Don’t wait for someone to solve the problem for you, visit The Stop Spam Now Site and review the very best methods of stopping spam.

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If you are as sick and tired of spam showing up in your email and don’t want to spend a lot of dollars or do the programming for anti-spam programs, here are 4 easy and free suggestions to nearly eliminate the problem.

1. Never use just your first name, if it is common, for a moniker. Using mary@ or mark@ is like low hanging fruit to a spammer. They will mine for domains and then just pound them for the common names and see which ones don’t bounce. If they get through, grab your shorts because they will not stop, ever. They’ll even sell their success list to other spammers and the pile will then grow.

Solution: Hide your moniker using things like mary2945@ or mark9054@. They will never get to you or figure it out unless you post it where you shouldn’t. I simply us my first and last initial.

2. You go to numerous Web sites and use your email address for newsletters or information. They may or may not sell those address to others. If they do, you are dead meat. If you are unsure, there is a simple free way to get what you want without the risk.

Solution: Use www.spammotel.com. It is simple and free. You set up a log-in and put in your real email address. Use the service to generate a pseudo address moniker which will be something like 1Ak34982 @ spammotel.com. Any email sent to that pseudo address will be forwarded to you. If you want to cut it off, just go back to spammotel.com and eliminate the address and you have kept your real email address intact and protected.

3. If you have a business or personnel Web site with a contact form, your web designer may have placed a file like contact.php or contact.asp to do the processing of the request to forward it to you. Spam robots search for those files and then read the email addresses inside. Then guess what they do?

Solution: Contact your Web designer and ask them to change the name to something less obvious like 2957.php or np48ut.asp. It doesn’t matter what it is named as long as it is properly named in your online form. Otherwise, they mine it and your day goes real bad.

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4. Do you have your email address displayed on your Web site somewhere? If so, you you might as well also send a registered letter to your favorite spammers and invite them to dinner. So how can you have your email on the site and not get spammed?

Solution: Disguise your emails with java script code. I have three simple methods that really work. Here is one that is “cut and paste”.

Input the following code for making a visible link to your email on a Web page. It can be seen only with your physical eyes and is clickable for sending email. Stupid spiders can’t read it:

Just replace “username” and “yourdomain.com” with what you use and presto! There are other variations you can use for even hiding them from being read by the eyes, yet clickable or showing to your eyes only and not clickable. Your Web designer should know how to do this. If not, show them the above code. If you are already being spammed it is only left for you to bury the address and create a new one. There is no other way.Spending money on anti-spam programs will help but if you start with the above you may just be able to spend that money on a nice dinner a your favorite bistro.

John Clark is the President of Wow Web Works in Kalamazoo, MI. He is a Web Design, Marketing and SEO professional with a growing company. For obvious reasons his email address will not be shown here but you can contact him at http://www.wowwebworks.com Much more information and many more marketing ideas are available at his blog, http://www.wowwebworks.com/blog

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